Yishopy is a comprehensive e-commerce shopping website aimed at Arab countries, serving as a cross-border digital trade platform between China and Arab countries. The platform focuses on the three core strategies of "platformization, localization, and branding", relying on China's high-quality supply chain foundation and the opportunities of the China Arab Expo platform. With a focus on developing the Arab market, it adopts a marketing model of "e-commerce+social media+local internet celebrities" to transmit trend information and online activities on social platforms, expand customer resources, and open up the Arab market.

At present, Yishopy's China Arab cross-border digital trade platform has over 18 categories and over 30000 SKUs, involving 12 countries including the United Arab Emirates, Saudi Arabia, Algeria, Sudan, Egypt, Kuwait, etc. In the next three years, Yishopy's China Arab digital trade platform will continue to use a global perspective, focus on infrastructure construction, guide user experience, continuously increase research and development investment, deepen channel branding, comprehensively improve logistics capabilities, promote intelligent operation management, expand new industries and markets, steadily improve service levels, maintain industry leading advantages, lead Chinese high-quality sellers and brands to move towards Arab countries, and contribute to the development of an open economy in the autonomous region and the construction of a leading area for ecological protection and high-quality development in the Yellow River Basin.